1st October 2012
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Here’s the technical part:
They are fabricated in sections at two factories in Hunan, roughly an hour’s drive from Broad Town. From there the modules—complete with preinstalled ducts and plumbing for electricity, water, and other infrastructure—are shipped to the site and assembled like Legos. Broad plans every step for construction speed, from how it designs floor modules to how workers load the trucks. The company is in the process of franchising this technology to partners in India, Brazil, and Russia. What it’s selling is the world’s first standardized skyscraper, and with it, Zhang aims to turn Broad into the McDonald’s of the sustainable building industry.
When I ask Zhang why he decided to start a construction company, he corrects me. “It’s not a construction company,” he says. “It’s a structural revolution.”
But the article’s worth reading to learn about the CEO; he’s quite a character. He built a classical palace and a 130-foot replica of an Egyptian pyramid on the company grounds, and…
you must recite a life manual penned by Zhang, guidelines that include tips on saving energy, brushing your teeth, and having children. All prospective employees must be able, over a two-day period, to run 7.5 miles. You can eat for free at Broad Town cafeterias unless someone catches you wasting food, at which point you’re not merely fined but publicly shamed.